It is what is called a “sugidama”（杉玉）.
This is normally hung outside of sake breweries in Japan.
There is a ceremony for New Sake at Takayama.
Date: 9 th (Sun) December 2012
Time: 10:00 Sugidama dedication ceremony.
10:15 Traditional song sing in chorus
10:40 Lion dance(Shishimai)
Place: Funasaka sake breweries.
(about 10min from J-Hoppers Hida Takayama Guest House)
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